Application is a dream with Limited Addiction. It's almost a jelly, but two coats is still plenty to get the coverage you need. I used three coats here, but that's because I'm a doof and managed to put a dent in one of my nails. I threw a third coat over just the one, but then it was a smidge deeper than the others (D'oh!), so naturally the rest had to get a third coat as well. Oh well, it was worth it.
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Mental note: In the future, take pictures of Essie polishes with your right hand so the bottle doesn't look upside down (oops lol). It was surprisingly hard to photograph this. No matter how hard I tried, I still couldn't get it to be exactly color accurate. Sorry! Imagine it to be maybe a shade cooler and a little brighter, but still just as sexy. If you don't already have your Holy Grail red, try this little number out!